The success of streaming services can be attributed to their convenience, flexibility, and personalized content offerings. Consumers can access their favorite shows and movies anywhere, anytime, and on various devices. Moreover, streaming services have enabled the creation of original content, which has attracted new audiences and provided opportunities for emerging talent.
Influencer Marketing Hub (2020). Influencer marketing benchmark report. Retrieved from https://influencermarketinghub.com/influencer-marketing-benchmark-report/
The pandemic has also led to the cancellation of live events, such as concerts, festivals, and sports events. However, this has also created opportunities for virtual events and live streaming, which have become increasingly popular.
Deloitte (2020). Digital media trends survey. Retrieved from https://www2.deloitte.com/us/en/insights/industry/telecommunications/digital-media-trends.html